| | | ALEXEY IVANOV | Graduate of Moscow Institute of Physics and Technology, PhD in physics and mathematics. Has been working in advertising since 1993. Worked in the largest network advertising agencies (BBDO, Publicis United Campaigns, Adventa). Author of the slogans such as: “It’s good to have a country house”, “Savinov – caramel country”, “NUTS – tough nut”, etc. Currently he is general manager of a creative agency with the marketing focus MasterMind (mastermind.ru). Constantly writes for the magazines “Company”, “Own Business”, “MarketingPRO”, “Advertiser”, “Marketing Manager”, “Advertising News”, “On the Manager’s Table”.
Alexey Ivanov is well-known for his publications on the business-portals e-xecutive.ru and klerk.ru. Expert of the magazine “CEO”. Author of a set of lectures for the presidential program related to the growth of the small and medium businesses. Associate fellow of the International Academy of the Authors of Scientific Discoveries and Inventions (2003). Got into the first edition of the encyclopedia “Who is Who in Russia” (2006). Member of the Moscow Union of Journalists (2011). Author of the books “Free advertising” and “Against the common sense”. “Free advertising: results without budget” (Alpina Publishers) - the first book of Alexey Ivanov – became business bestseller in the first month of sales and the RuNet called him “Russian Ogilvy”. “Against the common sense” (Pretext) made into the list of “10 best books of 2010” according to the magazine “CEO”. Presenter of the commercial electronic mailing “Tried methods of the free advertising”.
The author encourages you to send him comments, suggestions and opinions about the book: ai@mastermind.ru and also visit the web-site of the creative agency MasterMind.
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